AI where interpretation matters
Coaching suggestions, progress analysis, and personalization. This is where AI adds value.
Case · Eigen product
Forma
Athletic coaching app: training, nutrition, weekly check-ins, and a coach that adjusts your plan — you decide what to apply. Built by JTH Ventures.
What Forma does
Forma connects what most fitness apps keep separate: set a North Star physique goal, log training and nutrition, check in weekly with photos, and get concrete macro and training suggestions. AI supports coaching; structured software handles planning, volume, and calculations. Data stays on-device by default — no Forma account in the current version.
Week 12Forma
75%
Training4/5
Voeding6/7
Push
Cardio
Rest
- Train · Eat · Track · Adjust — weekly coaching loop
- Workouts, macros, barcode & AI meal logging
- Weekly check-in with photos and progress analysis
- Forma Coach with your real app data — you decide what to apply
- Local-first (no account); Health Connect on Android
Approach
AI + software, stronger together
Forma shows how we use AI where interpretation helps, and rely on software where predictability matters.
Software where rules are fixed
Schedules, calculations, and planning. Deterministic and predictable.
Iterative product building
Ship working parts first, then expand. The same approach we use in client projects.
Status
Forma is in active development. We build iteratively: working parts first, then expansion. The same approach we use in client projects.
Contact & legal
For support and privacy questions about Forma, email info@jthventures.nl.
What this means for your project
Forma shows that we do not just advise — we also build our own product software. We bring that same experience into AI implementation, custom software and automation for SMBs.
Want to build an app or AI product?
Tell us what you have in mind. We will be honest about what is feasible and what a strong first version looks like.